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Free online calculator

Advertising ROAS Calculator

Measure return on ad spend, ACOS and contribution after advertising.

Free calculator

Advertising ROAS Calculator

Instant • no sign-up

Enter your values to see the result.

Formula explained

ROAS = attributed revenue ÷ ad spend; ACOS = ad spend ÷ attributed revenue.

Worked example

₹10,000 revenue from ₹2,000 ad spend produces 5× ROAS and 20% ACOS.

Limitations and assumptions

Attribution may over- or under-count revenue.